Address:
Aectual B.V.
Naritaweg 14, 1043 BZ, Amsterdam (NL)
Meet the Aectual team

Our multi-disciplinary team consists of experts in 3D printing, product development, parametric design, robotics, engineering, architecture, design, and commerce. Founded by three architects, a design focus is firmly established throughout the company.

Aectual CEO Hans Vermeulen is driven to disrupt the global 13+ Trillion construction-industry with architectural 3D print platform Aectual. He is a thought leader in the field of digital architecture, with 15 years of experience in scaling cutting-edge architecture firm DUS prior to founding digital construction firm Aectual: The global go-to platform for customizable architectural products. With its proprietary software tools and XL 3D robotic printers Aectual produces architectural elements that are individually designed and produced in mass numbers, made of recycled and natural materials, and used all over the world by renowned clients like Nike, BMW, and Amsterdam Airport.

Creative Director & Co-founder Hedwig Heinsman believes that "Architecture is the backdrop for all human life." With this in mind, Hedwig co-founded DUS architects 15 years ago and currently leads Aectual as Creative director in her vision to make unique design solutions available to the masses. She has a Master in Architecture from Delft University of Technology (Cum Laude) and studied at Helsinki University of Technology. She is an international keynote speaker, teacher at various architecture schools and has been a member of many worldwide architectural juries.


Martine de Wit is co-founder of Aectual and Architectural Product Developer, and as such she is the driving force who brings concepts to realization. She obtained her Master's degree from Delft University of Technolgy and also studied at the ETH Zurich under the professorship of Greg Lynn. It was here where her fascination for digital fabrication started, which now comes to adulthood at Aectual. She teaches at the Academy of Architecture in Amsterdam and has over 15 years of experience in the architecture and building industry.

Jelle Feringa, software, architecture, and robotic specialist, is as CTO of Aectual responsible for accelerating the technology to produce tailor-made building products at a mass scale. While previously founding EZCT Architecture and Design Research and working on his PhD thesis at Hyperbody TU Delft, Jelle established a full robotics lab at the RDM innovation dock in Rotterdam, which led to the technological foundation for Odico Formwork Robotics, which he co-founded. He exhibited at the Barbican Gallery, London Design Miami/Basel and Centre Pompidou, Paris, and his fabrication technology has been involved in the realization of several high-profile construction projects, including work of Zaha Hadid Architects and Studio Olafur Eliasson. He is an open-source developer, a long-term contributor of the pythonocc CAD kernel project, and fascinated by stereotomy and powertools.

Michiel Galema combines his talent for finance and operations as CFOO of Aectual and brings a world of expertise to the company. After his MSc studies Technology Management at the faculty of Industrial engineering at the University Groningen (and a BSc in Art and Architectural History on the side) he worked as a Daytrader and soon became CFO of innovative growth company FiberCore Europe. Under his guidance the company grew from startup to world leader in its segment. He was a lecturer of Finance & Management at the Rotterdam Business School, mentor at Rockstart and at The Hague Innovators Academy / Leiden University, and uses his know-how of corporate finance, finance & control, marketing & patents to scale up Aectual.

During his studies in Architecture Sven de Haan specialized in the emergent field of parametric design and digital fabrication. Recognized as one of the most promising graduates in his discipline, he now works with Aectual to make customizable architecture available for the end-user. He combines his knowledge of programming, fabrication processes and architectural design for his work at this interdisciplinary intersection.

Aectual's Global Business Development Manager, Andrea van Zwet is responsible for establishing new partnerships worldwide and growing the scale and number of Aectual projects of any scale and typology.

Andrea has a clear vision on innovation and technology’s impact on future sustainable design. For Aectual, Andrea works on a diverse portfolio of projects & partners around the world including the U.K., Europe, United States, Nordics, Singapore, and the Middle East.

With a background in International Sales and Commercial Design focussing on growing businesses both quantitatively as qualitative, Andrea has extensive knowledge of what Aectual has to offer and of the global market, Aectual is operating in.

As an industrial designer, Mathijs Stoober is always interested in embodying designs into prototypes and products. Besides working behind the computer, he loves to be in the workshop and make things with his hands.

At Aectual, Mathijs is involved as a production manager and producer to streamline the production process. With his embodiment knowledge of 3D printing, engineering and polymers he is developing new products and production techniques.

Kevin Landais is our main print operator and the driving force behind all things technical at Aectual, whether hardware or software. He upgrades our workstations with the same ease as he installs a new XL robot in our production facility.


Building up many years of experience in international accounting and administration, Nanda van Riel became a strong professional that rocked the financial world. After taking a detour and becoming a teacher at a primary school, she is now back on track, handling all accounting and administration at Aectual.

Joey Udrea is pursuing a Master of Urban and Regional Planning at the University of Amsterdam and holds a Bachelor of Planning and Environmental Studies from the University of Toronto.

Prior to joining Aectual, Joey gained professional experience in Toronto where she participated in city-building practices in both the non-profit and public sector. She has worked on realizing a wide range of projects and scales, from experimental tactical urbanism installations to city-wide research projects. Joey’s interests lie in the intersection of design, environmentalism, and technological innovation and is eager to apply her varied background and her creative and communicative skills to contribute to the strategic development of Aectual.

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