Aectual and Philips MyCreation win Masterly Milano Award 2024!


The Masterly Milano Award 2024 was unveiled on Wednesday, April 17th, in Milano at the prestigious Masterly Palazzo. This annual accolade, hosted at the Dutch pavilion during Milan Design Week, spotlights the year's most outstanding contribution to the field. Aectual & Philips MyCreation/Signify, emerged victorious with their groundbreaking 'Circular Pavilion'.

The esteemed jury for the Masterly Milan Award 2024, was formed by H.R.H. Margarita de Bourbon de Parme, curator Nicole Uniquole, interior designer Mark Timo, Carlein Kieboom, editor-in-chief of the Residence, and trend analyst Christine Boland. The Award itself was crafted by APTUM lighting.

Aectual and Philips MyCreation were lauded for their collaborative endeavour, presenting a pavilion featuring a bar and standing tables with integrated lighting and a cohesive design ethos. Notably, the jury applauded the pavilion's circular form and its innovative use of recycled waste materials.

Read more here about the pavilion.